10 Essential SEO Tips and Tricks to Boost Search Rankings

Without doing proper SEO it is difficult to rank in the search engine, so here I have shared the Best SEO Tips and Tricks to boost your website ranking and organic traffic

But before that, let’s see what is SEO in short

What Is SEO

SEO or Search Engine Optimization is a technique to improve or say optimize your website or blog in the best possible manner to get the highest possible position in SERP

SEO can be classified into 2 types, On-Page SEO and Off-Page SEO

On-Page SEO includes how well you have written a blog post, the title and length of a blog post, interlinking, keyword research and how well you have used that keyword in a blog post. Whereas Off-Page SEO is all about checking out your competitors, building backlinks and sharing on social medias

Top 10 SEO Tips and Tricks

Here is the list of 10 Best SEO Tips and Tricks

1. Optimize Title Tag and Meta Description

The title tag and the meta description is the first thing that a user see while surfing on the SERP

So, you should use an attractive title and meta description so that the user clicks and land on your blog post and you must ensure that the user gets what they are looking for

Apart from that, the title and the meta description tells search engine spiders what your article is about and rank them on relevant keywords

The ideal length of the title is 60 characters and for meta description its about 160 characters, and you must use your targeted keywords in both of them

The description that you write should be small and informative enough to tell the user about the contents of the page

2. Get Quality Incoming Links

Link building is the most effective way to boost your search engine rankings. Each incoming link to your website acts as a vote and search engine count this as a ranking factor

So more the number of quality links, the better your website will perform in SERP

So, you must write quality content and encourage other bloggers on your niche to link your blog posts

But remember the quantity of the backlinks does not matter, what matter is the quality

So do not waste your time in just building lots and lots spammy links as that can get your website penalized

Also Read:- Best Ways To Create DoFollow Backlinks

3. Keywords

With proper keyword placement and optimization, you can rank your article in search engine

The ideal keyword density of an article should be around 1.5% to 2% and you can sprinkle LSI Keywords in your article if needed

Here are some of the places where you can put your targeted keyword for best result

• In the post title (try to add the keyword in the beginning)
• In the permalink
• Within the first 100 words of your blog post
• In H2 and H3 if necessary (do not over optimize)
• Image title and ALT Tag
• In meta description of the blog post

4. Mobile-Friendly Website

Within the past few years, people are using and spending more and more time on mobile devices

So make sure that you optimize your website for mobile devices so that it can be easily accessible

Google is prioritizing user experience, so it’s a known fact that if your website is mobile responsive and user friendly, then it will rank better in SERP

You can perform a Mobile-Friendly Test to know whether your website is mobile responsive or not

Random Tip: Make sure to use SSL certificates, as it ensures that your website will load over HTTPS, and websites having HTTPS connection tends to rank higher than website loading over HTTP

5. Unique Content

With unique content, you can ensure that you are standing out of the crowd

Unique content is more likely to be favored over plagiarized content which can even lead you to get penalized from search engines

While writing content make sure that you do not just write long paragraphs, instead break them into small parts to have a good readability

Use heading tags wisely, put your targeted keyword in the Title Tag (which is the H1) then the secondary keyword in H2 and maintain a proper heading structure, don’t jump from H2 to H4, use sequence wise

6. Check Out Your Competitors

Check how your competitors are using keywords, how long they write their content, where they are linking to, how many rich media like images and videos they are using

Analyze them and try to create a better content from these data

There are many free and paid tool that you can use to make this work easier for your, the one I recommend is SEMrush, which is an all in one SEO toolkit and it can gather all data in just a few clicks

7. Optimize Images

Before uploading any image to your blog compress them first, so that it can be served quickly to the users

For compressing images, you can use TinyPNG, which is free to use and it compresses images without degrading its quality

The next thing to do is to add the Title and ALT Tag to the image so that search engines can understand what the image is about and then index it

If the image gets ranked then it can also bring you traffic organically

Tip: Remember not to put the same ALT Tag in every image in your article, the purpose of the ALT Tag is to describe the image in short, so do not spam it with keywords on all of them, just put what it actually is

8. Make You Website Load Faster

After Google’s speed update, the speed of websites has become a ranking factor

So if your website loads slow, this can affect your rankings on mobile devices and may even lead to an increase in bounce rate

So if you are using Blogger Check this How To Speed Up Blogger Blog and for WordPress user, I recommend to choose a good and reliable hosting provider like Bluehost or Siteground, apart from that optimize your WP database and use plugins that are really necessary

9. Update Content Regularly

Update your blog posts regularly, search engines are always looking for fresh, up to date and relevant content to deliver to the users looking for information

Thus the website that has updated content tend to rank higher in search engines

Also updating your web pages regularly makes users more likely to visit your website again

10. Have a Sitemap

A sitemap is a page where all the webpages of your website are accessible and this is mainly used by the search engine spiders to know when you publish a new blog post or update an article

Then it notifies the search engine to crawl the web page again and update the new information in the SERP (Search Engine Result Pages)

So make sure that you have a sitemap so that search engine spiders can discover new web pages quickly and effectively

It was very easy to have a sitemap, just install an SEO plugin like Yoast or Rank Math, then they will handle the rest of the things

Conclusion

So these are the pretty much the Top 10 Essential SEO Tips and Tricks I shared with you

I hope that these will help you to boost your search engine rankings

And do not forget to share this with your friends it you find it helpful