In 2020 you cannot think of ranking an article on Google if you do not optimize your content for search engines.
It may happen, that you have the best and informative content on the web, but the people who are searching for it may not find it, as you have not optimized it for search engines.
In other words, we can say that you are sending most of your organic traffic to your competitors
So writing an SEO Friendly Blog Post will help you to stand out from the crowd (competitors) on the web.
How To Write A SEO Friendly Article
1. Start With Keyword Research
Before you start writing an article, take some time, and do a proper Keyword Research.
As the Right Keyword is your Key To Success
If you start writing an article, without proper research your article might not get rank on search results or you may be working on a keyword that has no search volume
When you start doing keyword research you will find many of them, you just need to find the right one for you
Right one means the keywords with low difficulty or you can also go with long-tail keywords which is more specific and it will help you to get the more targeted audience
But try to avoid generic keywords or say Short-tailed Keyword as they are more competitive than the long ones and are too difficult to rank for
Also Read:- The Importance Of Keywords In SEO
2. Create Catchy Headings
You should use keyword in your main heading (H1), along with it add some more words to make it more descriptive about your blog post
So that when someone reads the heading, they can easily know what they are going to read about
You can use your keywords at the starting of H1 because according to some research, it helps to rank higher on search engines.
3. Use Proper Headings And Subheadings
Always remember you should only use one H1 in your entire article, which should be the title of your blog post
Then as you start writing your content, use H2 and H3 to make different sections of your article.
Proper use of headings and subheadings will improve your On-Page SEO, so when search engine crawler will crawl your blog post, it will easily understand what you have written
4. Use Images
While writing a blog post always put images on it
As it will make your content more attractive, and one will rarely like long paragraphs without images.
After putting the images do not forget to fill the ALT tags in it.
You should make a habit of putting ALT Tags with relevant keywords in it.
It will also help you to rank your images on Google search image
5. Create Proper Permalink
You can use relevant keywords in your permalink, as it will help readers and search engines to know about the article or blog post
If you are running an evergreen blog (long term blog), then you should avoid mentioning the year in it like 2020
Because if 2020 ends, you need to change it to 2021, as then no one will going to search a term with 2020.
And after you change your permalink to 2021, your search engine ranking will be affected, as changing the link will create 404 error
And it may happen that your ranked article get vanished overnight due to this
So try to avoid mentioning the year in the permalink
But if you are running a trendy blog, where you write about trending topics, you can use it there
As we all know that trending topics will only occur once, and no one will search after it gets over
So you do not need to change the permalink in this case.
6. Write Detailed Blog Posts
Whenever you write a blog post or article, try to provide all the information you have on that topic
Cover all the points on that topic
So when visitors read that, their doubt should be cleared or at least they gain some knowledge from it
7. Be Original
Try to make your content unique.
Unique in the sense that your article does not appear anywhere else.
For this, you just need to create content on your own, do not copy from others, then it will be original content.
8. Optimize The Post Length
Try to make sure that your article contains at least 600 words
Google loves long articles, as long articles are always more informative and in-depth.
While writing long articles try to maintain your Keyword Density around 1 to 1.5 %, which is considered good from an SEO point of view.
9. Include Interlink In Your Post
Interlinking is considered as one of the best and effective SEO techniques, as it enhances the user experience and help Search Engine crawl your website effectively.
Linking to other articles on a similar topic on your blog will help the visitors/readers to get more information they are looking for.
Try to use keywords as anchor text links, when you are doing interlinking.
Also Read:- Internal Linking For SEO: Why And How?
10. Use SEO Plugin
If you are running your blog in WordPress then you must use SEO by Yoast plugin.
As it will help you to create SEO optimized article, by giving you suggestions.
It will do 70% to 80% of your On-Page SEO.
The plugin will scan your entire article thoroughly to ensure that all the keywords are in their appropriate place, you have done interlinking or not, ALT Tags in images had been put or not and much more.
You can also create a meta description for your article, which will be shown in the search result.
11. Read Your Content Before Publishing
Before publishing any content read it once.
Reading will help you to catch mistakes like spelling errors, grammatical errors, etc.
Whenever you find such mistakes, make sure to correct it.
After reading when you are satisfied that there is no more mistake and everything looks good, then publish it.
This is How To Write An SEO Friendly Article completely, now one more step to go.
12. Share On Social Media
Social Media like Facebook and Twitter can help you to drive traffic in your blog.
You just need to join groups in your niche on Facebook, and whenever you publish new content just post there.
There might be many people who are actively looking for it, and your article might get viral.
Social Media plays an important role in traffic numbers, brand image and much more.
Once people start recognizing your blog, then you can create your own Facebook page with your blog name.
And you can post new articles there.
13. Up To Date Content
Search engines likes fresh and updated content.
Try to update your content periodically, with more and in-depth information.
So, this is the guide for “ How To Write A SEO Friendly Article” I hope it had helped you.
If you have any questions related to this topic you can ask me in the comment section.